THE SAUNA CO
Launching in 2027 in London
vision
The opportunity
Serving London’s Sauna-goers.
3.95 million
Adult Gen Z & millennials
850,000
Londoners born in countries with sauna and bathing traditions.
We provide more than just warmth; our saunas will leave you feeling serene and spacious in the heart of the city.
TARGET AREAS
Five targeted boroughs for our first London location.
01
Camden
02
03
04
Islington
05
Tower Hamlets
The first site
An urban venue, designed for repeat ritual.
03
Custom saunas
04
Plunge pools
Hydrate
Fruit included
Mist
Steam room
Fire
Social Area
Fresh Air
Outdoor space
Founder
Theo McGlone
Built and scaled two operating businesses with experience in large commercial partnerships, multi-site growth and managing 40+ employees. A sauna fanatic - ask him about any sauna in London and he's probably visited it.
Favourite sauna temp: 70°C
Favourite plunge temp: 4°C
Board of Directors
Ian Zilberkweit
Director
Serial entrepreneur who has founded four companies with aggregate sales of >$100m. A sauna fanatic since the age of six, having sauna'ed in seven countries across Europe.
Favourite sauna temp: 60°C
Favourite plunge temp: 8°C
Rajan Rai
Director
Operations and technology specialist, founder of one the largest extracurricular education companies in London. Loves sauna'ing on weekends, with a soft spot for a cold plunge.
Favourite sauna temp: 75°C
Favourite plunge temp: 3°C
Partnership enquiry
Let’s build the next chapter of wellness together.
We welcome conversations with employees, landlords, and strategic partners who want to build the future of social wellness in London.